Facttactic's online PR journal
PR information and a little bit of random stuff! Scroll, read and enjoy.
10 January, 2012
In our work we spend a lot of time sending written documents back and forwards with our clients, and sometimes email just doesn’t cut it, especially if we want to send large documents or collaborate on writing.
Luckily there is a huge range of free, online tools to help make it easier to share information and collaborate online. Here’s a good list of some useful services …read more >>
| Tags: PR tools, Writing
10 December, 2011
I like the idea behind the Paper.li service. It lets you easily set up and automatically send feeds from Twitter, Facebook, Google+ and RSS into a pre-built online newspaper.
Every day Paper.li monitors your feeds and from them builds a newspaper-like page of clearly laid out articles with headlines, photos and links, and sends you the latest edition. (You can also manually add any web content you like to a newspaper.)
If you like the content you receive, simply push a button and send it to your social media followers; or if you are confident your feeds will always provide relevant information, you can set the paper to automatically send itself out every day. People can also subscribe to your newspaper.
There are hundreds of thousands of papers around the world.
The paper.li site has a community area with tips and hints on how to use the service. …read more >>
| Tags: Journalism, newspaper, Twitter
5 November, 2011
Back in the day, an online presence was all about being easily seen and found by a wide audience. It’s interesting now to watch moves by many real-world businesses to use the net to communicate with local audiences — people in their own city or even their own neighbourhood.
You may also have noticed that Google searches have local searches showing up more often.
So what does this all mean if you want to communicate via your website with local people?
The first step is to have locality-based information in your page copy, links and titles. …read more >>
| Tags: apps, Marketing, SEO
16 October, 2011
13 October, 2011
Well-structured case studies are a powerful and easy way to show the results you achieve for your clients and establish your credibility.
Case studies are typically a written article about work you have done for your clients — the input you provided and the results your work got in providing your clients with benefits they did not have before.
Case studies are great to help:
- highlight your skills and your ability to deliver successful solutions to your clients.
- build your credibility by showing the organisations who have hired you or bought your products.
- build strong relations with the case study clients by giving them free publicity and promoting their work.
…read more >>
| Tags: case studies
13 September, 2011
Simple, concise language, short sentences and plenty of sub-headings are key to making a website easy to read, according to all the research. But how can you tell if you’ve done a good job in writing your web content?
I’ve just come across this great tool to measure and rank the readability of your web content: The Readability Test tool.
I found it in this very useful article on best practice tips for improving web content. I recommend this article as a good start to anyone wondering how to tidy up their website.
And how did this site rank?! The tool said it should be easily understood by 15 to 16 year olds. Not quite our target market! … but we think we need to get it down even lower to around the 12-13 years age group. We want it to be quickly and very easily understood by very busy people.
Here’s a page of links to tons of high-quality papers and essays about how users read on the Web and how authors should write their web pages.
Some high-level information about web writing is here.
| Tags: Language, Writing
5 September, 2011
Getting your company’s stories and views in the news is one of the best ways to quickly and freely get a high and positive PR profile.
But chief reporters and news editors can be a fickle and gruff bunch especially with stories they see as ‘just a free ad’ or PR for your business.
So how do you get past the gatekeepers with ‘news’ stories that are essentially PR or advertising? …read more >>
| Tags: Advertising, PR, Public Relations
24 August, 2011
Alarm bells should have given Telecom bosses tinnitus ahead of the launch last week of the no-sex, Abstain for the Game campaign.
Let’s recap.
- Backing Black, the Telecom-backed, All Blacks supporters network, launched a campaign whereby fans could pledge support by promising to abstain from sex for the duration for the Rugby World Cup.
- In return they would get a pledge band (rubber ring) to signify their commitment.
While justification for World Cup abstinence wasn’t forthcoming, one can only assume participants were supposed to be developing empathy for the All Blacks in a World Cup love lockdown.
However, surely that was based on a false premise. There’s never been any suggestion the national team would be called on to abstain. (And was the unfortunate connection that rubber rings have with farmers docking their sheep ever considered?!) …read more >>
| Tags: Marketing
18 August, 2011
Can you say too much in your PR promotions or campaigns?
New research suggests that the less is more adage may not necessarily apply and letting your followers into a few secrets may be the way to get better buy-in or uptake. A study out of San Diego’s University of California suggests that spoilers and hidden hints in storylines don’t detract from the audience experience.
Researchers gave study groups two versions of three types of stories – ironic-twist, mystery and literary — by authors such as John Updike, Roald Dahl and Agatha Christie. One version contained spoilers, the other didn’t.
Readers of all three story types preferred spoiled versions of the stories to the unspoiled originals.
“I was quite surprised by the results,” researcher Nicholas Christenfeld told news agency Reuters. …read more >>
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17 August, 2011
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