10 essential tips for a social media launch

Some good tips here (thanks Social Computing Magazine) on how to launch a social media campaign, keep it real and keep it tied into and integrated with the rest of your PR and marketing efforts.

There’s explanations of some good dos and don’ts, including — don’t let your social media strategy be an orphan; don’t stand in a corner, get out there and dance; don’t get distracted by those fireworks; don’t go it alone, Cowboy.

But wait, there’s more! No, not a free Ginzu knife, but they also offer some basic but sound advice on five ways to integrate social media with public relations.