online etiquette critical for big and small

You’d think big firms would have cottoned on to online etiquette in the 21st century.  Here’s a global clothing retailer that may have used a Kiwi designer’s online work without permission on their t-shirts (as covered on TVNZ’s Close-Up show). If that’s the case, shame on you, H&M!

The beauty of the internet is that it is easy to find great work online; and it’s just as easy to get in touch with the owner of the work and collaborate with them with beneficial results for everyone. Not in this case, it would appear.