opt-in PR: that can’t work!
27 February, 2009
Opt-in PR: letting the media actually choose if they want to receive information from a PR agency.
Kinda sounds like a death knoll to all us hardworking PRs working to get our clients noticed (!), but a PR guy in the U.S is banking his business on it and, so far, reportedly, has had 165 media outlets signing up.
The gourmet food publicist clearly has a good feel for the taste of his media contacts.
2 Responses to “opt-in PR: that can’t work!”
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Thank you for the link and I must compliment you on your turn of the phrase,”has a good feel for the taste of his media contacts.”
[...] other unconventional approach to PR that we have enjoyed this year is the Unites States PR guy who lets the media actually choose if they want to receive information from [...]