great event, poor IT back-up, bad press

A couple of weeks back we posted about the world’s best job – a hugely successful social media competition that had spanned the world and gained vast positive publicity for its tourism cause.

Recently the press has been pretty negative: the competition is still a great success but the IT systems to run it have not been up to scratch causing the website to crash under the weight of people wanting to submit entries.

I guess the impetus of the campaign will carry organisers past this, but it’s an unnecessary stain on an otherwise creative success. A good example, if ever there was one, that you gotta have your systems sorted if you’re online.