the naked cost of doing business

What price publicity?! A small UK design firm that has seen about half its staff made redundant recently has encouraged the rest of its staff to go naked in the office, with the managing director reported saying he thought it would be good for business.

Staff say they weren’t forced into it, but — while we can’t deny the publicity success of the stunt  — it seems that people who had just seen half their colleagues lose their jobs would be unlikely to say no to the boss!

And group nudity … it gets everyone looking I guess; but 12 years after The Full Monty (and 22 years after NZ’s own Ladies’ Night), it’s about time for a new idea.