Big Day Out – authentic or just another type of shopping mall?

A good read here about the marketing efforts of the Big Day Out organisers and whether their ‘controlled kaos’ is really giving the finger to mainstream society as inferred, or is just another slick commercial money-making machine in poor disguise; and in today’s marketplace, where ‘authenticity’ is the name of the game, the article is a good dissection of where the BDO’s marketing authenticity really lies.