Facttactic's online PR journal

A common query we get is how we get clients in to the media, and then how can we trust that the media won’t distort or twist our clients’ messages.

We think it’s simple: our clients that get into the media do so because they have a good story to tell, a story that’s worth hearing and worth airing. Our job is to help present the story to the media in a way that is clear, attractive and easily understood by a busy newsroom. The media in New Zealand are, by and large, responsive and responsible towards a good story honestly told; and our ongoing experience is that our clients are well-served by targeted media attention.

That is not to say they don’t get it wrong on occasion … and here’s a good read, a Canadian blogger’s list of media mistakes and corrections for 2009: The Year in Media Errors and Corrections.

(0) Comments | Tags: Journalism, Media release, Writing

Have you ever noticed that a large number of Hollywood movie posters have blue and orange as their two main colours? Blue for tranquility and orange for action and energy.

It’s the best combination of colours to lure people into the cinema, they reckon. Think that sounds far fetched, check this page out!

I’ll never be able to look at another movie poster again … but it does shows the power of colour in communication.

You might also be interested to read an article on an NZ Trade and Enterprise website that looks at how businesses can use colours to guide customers to action, especially on websites.

(0) Comments | Tags: Customers, Marketing, Perception, Subliminal advertising, Video

Last week we talked about one of the icons of modern technical communication design — the London tube map — and how its simplicity and readability was key to its success. Thanks to a reader for this week pointing us towards the Londonist and its take on an even more pared back approach to a pared back approach!

Read more from the Londonist here.

(0) Comments | Tags: Design, Technical writing

Having worked with Weta Digital over the past year on its Avatar (the latest movie from James Cameron, the Titanic and Terminator director) project, it’s great to see all the movie’s amazing digital art work from Weta’s seriously talented and dedicated crew finally being seen in public before the release mid next month. There are clips all over the internet.

See the official trailer here, and here’s a clip, kind of The Making Of …

(0) Comments | Tags: Avatar, Cameron, Marketing

One of the most famous communication tools of the last century may be on its way out. Not because it has been overtaken by anything better but because progress has made it too small to hold all the information officials say it requires.

The London tube map was created in 1931 by Harry Beck, a London Underground draughtsman. It turned a clumsy geographic map into a circuit diagram and quickly become an instantly recognised symbol not just for the underground trains but for London itself and, for many visitors, the frisson of  a visit to one of the world’s great cities (Circle Line pub crawl, anyone!). Nearly 70 years on, it is still as relevant and vital as the day Beck drew it.

With a design that millions of people stare at every day but that few might stop to think about, the simplicity and beauty of the map has made it a pin-up star for all technical communicators!

Click here for a look at a pictorial history of the London Underground map.

London Underground original map 1931 (image from the Guardian -- http://www.guardian.co.uk/artanddesign/2009/nov/26/london-tube-map-design)

(1) Comment | Tags: Design, Technical writing

Earlier this month we had Friday the 13th. Did it make you worried? You might have paraskevidekatriaphobia, apparently!

Now that’s a far more interesting word than unfriend, recently named Word of the Year. It means the act of removing someone as a friend on social networking sites such as Facebook.

Facebook might be phenomenon of the year but, heck, that word is lifeless.

Luckily, the search is on for Word of the Decade! So get in quick and vote for “chur bro” or “Google” or something; anything other, please, than unfriend.

(0) Comments | Tags: Journalism, Language, Writing

For a while now Penguin has been re-releasing some of its classic titles with new covers designed by top comic and graphic artists. They do about six new titles a year this way. The art can at first, for a beloved classic, be disconcerting, then eye-opening and the effect is often startling.

Check them out here (to see them best, click on a picture then select All Sizes, then Original), and here’s an interview with Penguin (US) art director Paul Buckley about the work.

(0) Comments | Tags: Publishing, Writing

Digital marketing is becoming the most influential and representative manner in which to engage an audience, and this is down to social networking, according to a report in the NBR this afternoon.

The NBR website reported ‘Google innovationist’ Justin Baird, at the Digital Now New Zealand 2009 conference in Auckland, saying that marketing was “no longer about broadcasting your messages and then moving onto the next thing – it’s now an ongoing dialogue, which in turn is an amazing opportunity to learn from your customers via very direct feedback”.

Not a new message, but good to see it reinforced in New Zealand — and applicable, of course, for PR plays, too.  Read more from the NBR here.

Update 27 September

According to this NZ Herald article about New Zealand internet use:

* Nine out of 10 internet users participate in social networks
* More than a quarter have made a major purchase based solely on online reviews
* Ninety-seven percent research online before making a significant purchase
* Twenty-eight percent buy goods as a result of reviews they read on the web

The ability of organisations to get their message across in social media forums is now an essential and significant  part of any business communication strategy.

(0) Comments | Tags: Marketing

Tomorrow is e-day, an initiative designed to - excuse the blurb - “raise awareness of the benefits of recycling computers and the hazardous nature of electronic waste (e-waste), while offering an easy way for households and schools to dispose of old computers and mobile phones in an environmentally sustainable manner.”

Sure, all sounds worthy … but disposing in an environmentally sustainable manner at a “drive-through event” (as noted on the e-day website)? You can only take part in this environmentally sustainable event by arriving in one of the most environmentally unsustainable ways possible!

The e-day website even has a scoreboard on which it will proudly highlight how many tonnes of rubbish the nationwide event receives — and how many cars visit!

Now, if somebody could calculate the carbon emissions from the number of cars that visit and then subtract that from the impact of the 1000 tonnes of e-waste expected to be collected, we would have a much clearer picture of the day’s environmental impact.

Last year, 16,000 gas-guzzling cars turned up to drop off waste. I hope the people collecting the waste are given adequate protection from the exhaust fumes.

(0) Comments | Tags: Perception

Due to a much needed mid-winter break, the Facttactic journal has been inactive for the past month but look forward to new posts coming soon.

(0) Comments |