public relations measurement – the good and the bad

June 11th, 2010

Following on from our previous post on PR measurement, here’s a great piece from 2009 from American PR guy Don Bartholomew on five things to forget and five things to learn when measuring PR work.

six golden rules for media and PR measurement

June 9th, 2010

Didn’t make the just-completed PRINZ annual conference this year, but this conference take-out is a useful reference: Six golden rules for media and PR measurement.